Dana Brown

eXp Realty

What is Virtual Realty?

What is Virtual Realty?

What will be the next trend for buying and selling Edmonton real estate?

  • Virtual reality is not Virtual realty.
  • Virtual Realty is a new way to shop for real esate.
  • Virtual Reality is a tool we can use to show you homes in VR from the comfort of your own home.
  • People from all over the world can virtualy shop for their next home with out leaving their living room.

What is virtual reality?

Virtual reality, or VR, immerses the viewer in an environment that allows for 360-degree, lifelike sensory experiences. Viewers can touch things, hear noises and interact with the environment. It’s like being in the movie instead of simply watching it. Plus, viewers get to control their experience; they decide what they’ll explore and when.

Thanks to advances in technology, these experiences can often be created with GoPro cameras filming 360-degree angles. The final product is delivered via a wearable headset, such as the Oculus Rift, that the viewers strap on and watch the film through.

How is virtual reality being used now?

VR is still in its infancy as far as Real Estate marketing is concerned.  With new VR tools like the Matterport 3D camera becoming more mainstream, the potential of your realtor Preparing a Virtual tour that you can view from anywhere in the world from the comfort of your couch becomes reality.  Virtual Realty is available today to my buyer clients, and is an included offering to all my Seller clients.

What are the opportunities for Virtual Realty?

Virtual reality could help realtors market their listings in a more powerful way than ever before. If 360-degree filming technology was used to create a walk-through of a property, the ensuing VR video could be shared online or sent to targeted prospective buyers to provide a life-like tour – with no travel involved.

Thanks to 360-degree angles, the finished product would offer a much more detailed look than a traditional video or photo slideshow. That provides huge opportunities for international buyers who might otherwise be unable to view a property. It also serves as a potential solution for sellers who, for a variety of reasons, may be unable to host multiple viewings or open houses.

Sotheby’s is currently using virtual reality tours to help sell luxury homes, according to a recent story by Fortune magazine. According to the article, its use is reserved for high-end homes because of the cost of creating a VR tour, which can number in the thousands. While realtors with multi-million dollar listings might be interested in the potential of VR right now, it may take another couple of years before the price point is accessible for the bulk of everyday listings.

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